Amplify Penrith CBD

Amplify Penrith CBD 
Location: Ron Mulock Room, Penrith Panthers 
Date and time: Friday 14 October, 7am – 10am

About the Positively Penrith Symposium Series 

Penrith is an open and innovative Council. Our strategies signal to the market that Penrith is open for business. 
Penrith has a unique value proposition as a place to invest, live, work and explore, and Council supports and encourages a culture of collaboration and openness with community and business. 
Penrith is a leader in Western Sydney. We recognise our potential as a Regional Centre and our value in contributing to the city’s economic vitality, social equity, and environmental sustainability.


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 7:30am Networking 
 8:00am  Sit Down Breakfast
 8:10am Welcome Juanita Phillips
  Statement of Recognition Juanita Phillips
 8:15amMayoral WelcomeCouncillor Tricia Hitchen,
Mayor of Penrith
 8:35amWhat's next for Penrith CBD?Stuart Ayres MP
Member for Penrith
9:00amKeynote: Penrith Towards 2031 Mark McCrindle  
Capitalising on local centres, understanding global
impacts and future trends/consumers/industries.
9:55amClosing RemarksJuanita Phillips

Master of Ceremonies - Juanita Phillips 

Juanita Phillips is one of Australia's most experienced television news anchors. The face of the ABC's flagship 7pm bulletin ABC News, Juanita has also anchored the news for the world's two largest news organisations – the BBC and CNN – in London.

Having risen to the top of her profession, Juanita is an exceptional speaker who delivers essential insights to women of all ages and at all stages, in doing so, helping them manage their personal, professional and financial lives with confidence.

juniata phillips

Councillor Tricia Hitchen, Mayor of Penrith

Councillor Tricia Hitchen, Mayor of Penrith
Cr Tricia Hitchen is a highly decorated former Commissioned Police Officer. She has been on Council since 2012 and was elected as Deputy Mayor in September 2016, 2017 and 2020. In January 2022, Cr Hitchen was elected Mayor.
Cr Hitchen has been a member of Council’s Access Committee for 9 years, including as Chair for the last 5 years.
She is also a member of the Local Traffic Committee and the St Marys Town Centre Board.
She is a volunteer Director of The Haven Nepean Women’s Shelter and vocal on issues of family and domestic violence.
As the mother of a special needs child, Cr Hitchen is a strong advocate for people with disabilities, accessibility and equity.
A long-term resident of the East Ward, Cr Hitchen has worked hard with her local communities to achieve positive outcomes.
She was instrumental in the funding and development of the Brisbane Street Park in St Marys and worked with Council to achieve better outcomes in the Oxley Park area.
Cr Hitchen fought for the upgrades to the St Clair Dog Park and is working hard for a dog park in Claremont Meadows.
Cr Hitchen also lobbied Council for adult changing spaces in the Penrith and St Marys CBDs.
Working with the community of Kingswood, Cr Hitchen helped establish the food and book pantries in Wainwright Park, Kingswood.
Cr Hitchen is also a strong supporter of Council’s Village Café program.

tricia hitchen

 Member for Penrith – Stuart Ayres MP

Stuart Ayres is a passionate Penrith local who went to school at St Dominic’s in Kingswood and McCarthy Catholic College in Emu Plains. Stuart is committed to making sure Penrith has the strongest possible voice in the NSW Parliament, and since being elected has delivered hundreds of thousands of dollars to support local community groups.

ayres portrait

Keynote Speaker - Mark McCrindle

Expert social researcher, demographer and trends analyst.

Download a copy of Mark McCrindle’s Keynote Presentation here.

Mark McCrindle is the head of Australian research company McCrindle, which advises leading brands, among them, Asteron, ING Direct, Nestle, Alliance, Wilson Parking, AMP, English Australia, and DLA Piper.

An award-winning social researcher, Mark is internationally respected for his capacity to track emerging issues, research social trends and analyse customer segments. His research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs are highly valued.

mark mccrindle


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