Creative Business Workshop: Creative’s Guide to Marketing

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. We’re outlining the seven steps to get you started creating your marketing plan.

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell and would rather be making than hustling. A simple secret to making marketing more palatable is understanding the strategy behind building relationships. The seven steps outlined in Creative’s Guide to Marketing have been designed specifically for creative professionals, and will take the pain out of promotion.

Participants will follow the steps and learn more about:

• Getting the foundational elements of ‘you marketing’ right;
• Understanding the client, the competitors, and all other stakeholders for relationship building;
• How to better understand and manage word-of-mouth marketing;
• How to choose your tactics … and much more!

Resources and templates will also be provided to create a marketing action plan, and make the most of the tactics discussed for a successful real-world and online marketing campaign.

Doors will open at 5:00 and close at 8:00 pm. A light dinner will be provided so you can eat and meet fellow creatives.

The workshop is free, but registrations are essential to secure your spot. Register your interest for the Creative’s Guide to Marketing Workshop.

Creative Plus Business received funding from Business Connect to deliver these free workshops in Penrith.