New Era for Penrith - The Adventure Capital

Tuesday, 3 June 2014

Changes in the delivery of visitor and tourist information have presented Penrith Council with the opportunity to embark upon a new era of marketing Penrith as the ‘Adventure Capital’.

A review of current strategies will investigate contemporary approaches to marketing including dynamic websites, mobile apps and touch screen information kiosks.

"It has been evident for some time that although Penrith may not be a holiday destination, there is a strong visitor economy which is booming through the establishment of a range of adventure activities", Penrith Mayor Ross Fowler OAM said.

"The indoor skydiving centre, iFly, has recently joined a number of thrill seeking opportunities in Penrith including Wakeboarding, Whitewater rafting, 737 Jet Simulator Experience and Jetpack Adventures (currently a training facility for Jetpack instructors from around the world).

"Working with these experienced and successful operators and holding discussions with Destination NSW will create a groundswell of opportunity to promote Penrith as the 'Adventure Capital'.

"Increasing the number of visitors to Penrith will boost the local economy and encourage the establishment of more restaurants, cafes and accommodation options, not just for visitors but for the whole community."

Visitor Information has been available in the Panthers car park for more than 20 years. However, the need for urgent car park repairs and upgrades has resulted in the Log Cabin building being returned to Appalachian Homes who have generously supported the service.

From the end of June Penrith visitor and tourist information will be available at the Civic Centre and Penrith Library and on the Visit Penrith website.

Information contained within this news release was correct as at Tuesday, 3 June 2014.