Penrith Economic Development Strategy and Penrith Visitor Economy Strategy

Penrith Economic Development Strategy and Penrith Visitor Economy Strategy


There has never been a better time to be in Penrith. Strategically located in Global Sydney and the only city connected by rail to the new Western Sydney International (Nancy-Bird Walton) Airport, the opportunities for growth are boundless. With plenty of land to develop, and billions in infrastructure investment, savvy investors are looking to Penrith to bring their innovative business ideas to life and create more jobs for our residents.

The Thrive Penrith framework developed in 2022 is an overarching vision to connect Council’s Economic Development, Visitor Economy, 24-hour Economy, and Cultural strategies.

Penrith Economic Development Strategy 2023 - 2031 

The Penrith Economic Development Strategy is designed to build on Penrith’s strengths through a comprehensive plan of action to support economic growth and sustainable development. The strategy will focus on creating a favourable business environment, diversifying the economy, attracting investment and talent, and investing in infrastructure and services. A key objective is to create more jobs closer to home for our residents.

Success will be measured through a focus on key industry clusters:

  • Transport, Freight and Logistics
  • Manufacturing including Agribusiness, Waste Management and Renewable Energy
  • Airport, Defence and Aerotropolis
  • Health and Social Care, Education and Research
  • Tourism, Hospitality and Events including Sports and Recreation
  • Creative and Cultural

Download the strategy here

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Penrith Visitor Economy Strategy 2023 – 2030

The purpose of Penrith’s Visitor Economy Strategy (VES) is to nurture a thriving visitor economy, capitalising on our natural strengths and leveraging major infrastructure projects taking place in Penrith and our region. This VES is written as a guide to focus all stakeholders on the opportunities in Penrith and as a framework to deliver on this plan.

Success will be measured by the following key industry indicators (from 2021/2022 baseline):

  • Increase in visitation.
  • Increase in overnight stays.
  • Increase in visitor spending.
  • An increase in the Visitor Economy contribution to Penrith’s Gross Regional Product (GRP)
  • Increase in attractions and bookable accommodation stock.
  • Increase in tourism, hospitality and events, sports and recreation jobs.

Download the strategy here

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